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Who Are We:
cLuxury is a business consultancy practice, comprised of passionate consumer marketing evangelists, who have a core proficiency in researching, creating and orchestrating "Paradigm Shifts" and "Disruptions" that change the way consumers behave.
- Paradigm Shifts, at cLuxury, are described as newly established reactions and behaviors, towards a specific product, category and/or service, of purchasing process that consumers model into.
- Disruptions, at cLuxury, are descrbed as confusions and/or disorders that occur, which causes the market purchasing behavior and process to become adverse to traditional patterns.
- Paradigm Shifts and Disruptions can be big or small, natural or orchestrated, and positive or negative in nature.
- An indivudal Paradigm Shit, or a collective series of them, can create an established market Disruption.
- An individual Disruption, or a collecitve series of them, can create an established market Paradigm Shift..
- Anything is possible, it's just a matter of the size of the change seeked that establishes the road to the market change desired.
Mission:
To do good, by doing what is right.
To create and orchestrate Paradigm Shifts & Disruptions that positively affect the world we live in.
To be evangelistic about positive change, that supports the world we live in.
Vision:
To establish industry parameters for positive change.
To empower consumers with knowledge and education that allows them to naturally create positive Paradigm Shifts and Disruptions.
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